For the current stuck situation we encountered, I attempted to review and write down what we have went with in the past month:

Personally, what we have missed is to investigate and analyze more about our process of store visit and interview with Renz. Simultaneously, when I reviewed the word cloud we set during the incubator, some key words actually called back to the questions and problems we found through conversations with tutors and peers:

Based on things above, I’d like to suggest three points for improvement in the final presentation:

1- To answer “How we get there”, we can testify the statement “Future is already here” with evidence from our interview with Renz and extra research (as what we have done some in our group Slack during this weekend).

2- It might be better to be less strong in our statement about Union Jack. Change the manner of speaking to express mildly that we are here to give a new choice rather than recommend by all means.

3- Since personally I did not think our ideology has inclination for “White” and “Man”, perhaps what we should do is only to slightly change our wording and image for “Jack” to make it more neutral and universal.