I felt the necessity of writing my project plan in Chinese to make myself easier in communication, as well as to present my project to my stakeholders in a clear and understandable way. Therefore, I wrote my bilingual project plan : )))

ArchiWenzhou Project Plan

项目策划书

项目简介 Introduction

ArchiWenzhou将以一场为期15天的“以酒换故事”活动为起点，通过邀请度假酒店的住店客人们每晚来到酒吧屋，就温州一系列有趣的文化议题分享他们的故事，观点和建议，从而成为文化档案库的共创者。

ArchiWenzhou will begin with a 15-day Drinks for Stories program, inviting resort guests to come to the bar house each night to share their stories, ideas and suggestions on a range of interesting cultural issues in Wenzhou, and become co-creators of a cultural archive.

“以酒换故事”活动将于2024年七月中旬至七月底在温州永嘉悦庭楠社设计师酒店开展，并在得到参与者许可的基础上，以绘画，照片，视频，音频等不同的形式进行记录。活动发起人将在八月进一步地整合信息，搭建共创的文化档案库并向大众展示。希望在这个探索城市文化意义的过程中，每一个温州人都能找到自己与这座城市独特的联结。

Drinks for Stories will take place from mid-July to the late July 2024 at the Yueting Nanshe Designer Hotel in Yongjia, Wenzhou. With the permission of the participants, data will be documented in the form of paintings, photographs, videos, and audios. In August, the initiators of the event will further consolidate the information and build a cultural archive of the co-creation and present it to the public. The aim is to trigger citizens’ sense of participation in the exploration of the city’s cultural significance, and to encourage everyone to find their own connections with the city. 

关于“我” About Me

Hi，我是歌恬！现在是一名应用与想象专业的学生。在这门课程中，导师们鼓励我们对自己感兴趣的未知领域不停地探索，并在实践中对其产生更加深刻的理解。

Hi! This is Getian, a postgraduate student from the course MA Applied Imagination at Central Saint Martins. In this course, we are encouraged to keep exploring the unknown areas we are interested in and to develop a deeper understanding of them through actions and practice.

作为一个在温州出生的孩子，我在温州度过了12年的童年时光，上初中时便和家人一起搬到了其他城市。春天籀园的三叶草，车站烫手的灯盏糕，朔门街的格子铺……小时候的视觉，听觉，嗅觉，触觉，慢慢凝结成了记忆碎片，在成长的过程中渐渐地不再被大脑调拨。

As a child born in Wenzhou, I spent 12 years of my childhood in this city and moved to Shanghai with my family in middle school. The clover in the spring Zhou Garden, the hot lantern cake stall next to the bus station, the groceries at Shuomen Street …… the sight, the hearing, the smell and the touch in the childhood slowly condensed into the fragments of memory, and were no longer rewired after growing up.

12岁后对温州的感受被局限在了寒暑假短暂的返乡，大学毕业后更是只有每年过年的短短一周。从高铁三小时回家，到喝上喜茶，再到在印象城里逛街吃饭唱K，每次回来都会特别惊喜地感慨：“真好啊！温州现在和大城市一样方便！”

Since then, the feeling of Wenzhou was confined to the short returns during the summer and winter holidays, and even to less than a week per year after graduating from university. From the opening of the high-speed railway, to buying a cup of HEYTEA, and then shopping in the mega-mall, every time I come back will be particularly surprised to lament: “It’s so great that Wenzhou is now as convenient as the big cities!”

但我却渐渐失去了感知温州独特一面的能力。打开小红书或大众点评，吃喝玩乐应有尽有。但是我更好奇的，是听听温州人的故事，聊聊千年百年或十年前的历史，和今天藏匿在我们脑中的好见地。

However, I gradually lost the ability to perceive the uniqueness of Wenzhou. When opening social media, everything about cuisine and entertainment could be easily found. But my real interest is to listen to the stories of Wenzhou people, talk about hundreds and thousands of years of history, and the good insights hidden in our minds today.

关于“档案库” About Archive

在利物浦大学研究员Les Roberts的研究论述中，档案无所不在，既可以作为实体存在，也可以是数字化的。对于作为在线平台的微信或抖音来说，我们每天都在不知不觉中参与着它们的存档过程。而另一边，作为实体存在的城市也可以被视作一座巨大的档案馆，因为城市景观正以各种方式承载着近代的考古痕迹，包括涂鸦、纪念碑、历史建筑和景点标志……

As is discussed in the research of Les Roberts from the University of Liverpool, archive is omnipresent and can be both physical or digital. While Youtube and Spotify are working as online platforms which we are all engaging in their everyday archiving process, a city can also be described as an archive because “urban landscapes bear the archaeological traces of the recent past in any number of ways, such as, graffiti; monuments; historic buildings; site-seeing markers…”

这意味着，我们的城市文化和记录它的各式档案一直存在着，却在我们日复一日的讨生活中，习以为常的景色中变得渺小。这一次，不妨一起想想我们的童年古早味，我们的温州话，我们的生意经，我们的山河湖海，说出你最深刻的记忆。

This means that the cultural significance of our city has always been existing, but are hidden in the scenery we take for granted in daily lives. This time, how about recalling our childhood flavors, our Wenzhou dialect, our business, our landscaping, and speaking out our deepest memories?

我们都可以是这座城市的档案员。

We can all be the archivists of this city.

“以酒换故事”活动框架 Framework for Drinks for Stories

活动地点 Location

温州永嘉悦庭楠社设计师酒店-户外酒吧屋

Yueting Nanshe Designer Hotel, Yongjia, Wenzhou – Outdoor Bar House

活动时间 Time

7月13日至7月27日，每晚7:00-10:00

7:00-10:00 p.m., From 13 July to 27 July

拟邀对象 Participants

悦庭楠社设计师酒店住店温州本地客人

Hotel guests from Wenzhou City

邀请方式 Method of Invitation

在酒店客房中放置邀请函及饮品兑换券，吸引客人前往酒吧屋参与活动，成为共创档案员

Place event invitation card and cocktail voucher in every guest room to attract the participation

每晚预计参与人数及时长 Estimated number of participants per night and length of time

3-5人，每人30-60分钟

3-5 people, 30-60 minutes each

活动流程 Process

• 提供参与研究同意书获取许可并收集参与者基本信息
• 邀请客人绘制生命长河，回忆自己在温州经历的人生故事，并分享其中自己最喜欢的1-2个故事
• 进入自由讨论环节，邀请参与者就温州方言，饮食，古迹，商业文化，文旅等诸多议题，提供自己的看法以及建议（自由讨论框架需要进一步和专家商议后确定）
• 邀请客人为自己设计档案员形象，生成ID及像素化头像，用于日后的网站搭建及相关周边制作
• Provide the consent form to participants and collect basic information
• Invite participants to draw their river of life, recall their life stories in Wenzhou, and share 1-2 of their favorite stories
• Enter into a free discussion session to invite participants to provide their views and suggestions on Wenzhou dialect, food, monuments, business culture, tourism and other topics (the framework of the free discussion needs to be further checked with the experts)
• Invite guests to design their own archivist image, generate IDs and pixelated avatars to be used for future website construction and related peripheral production

信息采集方式 Information Collection Methods

纸质（参与研究同意书，生命长河，档案员形象生成书），音频，视频，照片

Paper (consent form, river of life diagrams, archivist image generation), Audio, Video, Photographs

项目日程规划 Project Calendar Planning

初步设计（6月1日至6月17日）

Preliminary design (1 June-17 June)

• 初步搭建“以酒换故事”活动内容框架，并基于此完成文化档案库网站的逻辑架构
• 完成活动视觉主题设计草稿，以运用于网站，邀请函，兑换券等平台及物料中
• Initially set up the content framework of Drinks for Stories
• complete the logical structure of the cultural archive website based on the framework
• Complete the draft visual design for the event to be used on the website, invitations, vouchers and other platforms and materials

先导试验及设计定稿（6月18日至6月28日）

Pilot testing and design finalization (18 June-28 June)

• 踩点活动现场
• 确定活动饮品单及活动人力
• 通过家庭成员的帮助，完成活动先导试验，改善“以酒换故事”活动内容框架
• 建立与温州文化相关专家的沟通，以获取建议，改善“以酒换故事”活动内容框架
• 定稿“以酒换故事”活动内容框架以及视觉主题设计
• Check the event location
• Determine the drink list and manpower for the event
• Complete a pilot test of the event with the help of family members to improve the framework of the event
• Build contact with experts in Wenzhou culture to obtain suggestions to improve the framework of the event
• Finalize the framework and visual design for the event

物料准备（6月29日至7月10日）

Material preparation (29 June-10 July)

• 完成同意书，邀请函，兑换券，活动展架等物料打样及生产
• 完成相关物料的采购和租赁，包括饮品原料，夏季用品（驱蚊，降暑），活动材料（纸，笔，视频和音频记录设备，三脚架等）
• 完成网站框架搭建和视觉设计
• Finish the Sampling and production of materials including consent forms, invitations, vouchers, event displays, etc.
• Complete the procurement and rental of related materials including beverage ingredients, summer supplies (mosquito repellent, summer heat), event materials (paper, pens, video and audio recording equipment, tripods, etc.).
• Completion of website framework and visual design

二次先导试验（7月11日至7月12日）

Second pilot test (11 July-12 July)

• 进行二次先导试验
• Conduct second pilot test

开展活动（7月13日至7月27日）

Conduct of activities (13 July-27 July)

• 基于定稿的活动内容框架，于酒店进行“以酒换故事”活动
• Based on the finalized framework for the event, conduct the event in the hotel

数据分析及后续内容收集（7月28日至8月20日）

Data analysis and follow-up content collection (28 July-20 August)

• 将活动中收集的所有参与者提供的信息进行分析，整理和编汇
• 若有参与者在活动后有意提供额外的内容，将在此阶段进行进一步的联系
• 编汇的内容将陆续在网站上线
• Analyze, collate and compile all the information provided by the participants collected during the event
• If some participants wish to provide additional content after the event, they will be contacted further at this stage
• The compiled content will be made available on the website